Thank You Isn't Just a Word. It's a Discount.
Find Tennessee businesses that honor veterans, active-duty service members, and their families with real savings — organized by city, county, and category.
Or browse by category
122 storefronts on the map, plus chains honoring the discount statewide, across 15 Tennessee communities.
Open the full mapHow it works
Search Your Area
Choose your city or county, or search by business name.
Find Your Discount
See exactly what each business offers, right on the listing.
Show Your ID and Save
Present valid military or veteran ID at the business to receive your discount.
Started by a Veteran, for Veterans
The Veteran's Appreciation Program was founded on Veterans Day, 2015, by Larry Sharp, a disabled Vietnam-era veteran who believed appreciation should be visible, not just spoken. What started as one veteran reaching out to local businesses has grown into a program spanning 15 Tennessee communities.
The Veteran's Appreciation Program closes that gap. We personally reach out to Tennessee businesses willing to offer real discounts to veterans and military members, then organize everything in one place so it's easy to find — by city, by county, or by the kind of business you need.
Read Larry’s storyWhat people are saying
You would think that every business would step up and offer a discount to Veterans. Sometimes the public forgets about us after we get home.
We don't do enough for Veterans. We forget if it wasn't for them we wouldn't have a business or freedoms, period! I am glad to be a part of this and offer a discount to Veterans. It's long overdue.
We Veterans don't want or need a lot. However this is a fine idea here and it does make us feel appreciated.
Supported by county mayors
“Starting a program that reaches out to local businesses to help Veterans receive special discounts is a great concept. I am impressed with your willingness to take on this effort to benefit our Veterans.”
Tim BurchettKnox County Mayor, February 23, 2016
“Starting a program that reaches out to local businesses and encourages them to provide local Veterans with discounts on their services is a fantastic concept, and one I support whole-heartedly.”
Terry FrankAnderson County Mayor, July 15, 2016
“Reaching out to local businesses for special discounts for our veterans is an incredible value to our veterans, many of whom find themselves on fixed income or are disabled.”
Ed MitchellBlount County Mayor, July 26, 2016
Browse by community
Common questions
Is it free to find a discount?
Yes. The directory is completely free for veterans, active-duty service members, and their families to use — no sign-up required.
How do I know if a discount is still valid?
Each listing reflects what the business has told us directly. If you run into an issue at a specific location, let us know through the Contact page so we can follow up.
How do businesses get added to the list?
Larry and the team personally reach out to Tennessee businesses to invite them into the program. Business owners can also apply directly through the Get Your Business Listed page.
Is this a nonprofit?
The Veteran's Appreciation Program is a for-profit business, but its mission goes beyond listings — the program also supports veteran-focused organizations and works to connect veterans with additional resources.
Own a business in Tennessee?
Join 132+ businesses honoring veterans with a real discount. Part of every membership goes to the Ben Atchley State Veterans Home.